Our scientific publications:

1. Dang, V. H. N., & Nielsen, M. R. (2018). Understanding utilitarian and hedonic value determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 417-432.

2. Truong, V. D., Liu, X., & Pham, Q. (2019). To be or not to be formal? Rickshaw drivers' perspectives on tourism and poverty. Journal of Sustainable Tourism, doi:10.1080/09669582.2019.1665056.

3. Truong, V. D., Saunders, S., & Dong, X. D. (2019). Systems social marketing: A critical appraisal. Journal of Social Marketing, 9(2), 180-203.

4. Saunders, S., & Truong, V. D. (2019). Social marketing interventions: Insights from a dynamic simulation model. Journal of Social Marketing, 9(3), 329-342.

5. Truong, V. D., & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In book: Formative research in social marketing, Edition: 1, Chapter: 3, Publisher: Springer, Editors: Kubacki Krzysztof & Sharyn Rundle-Thiele.

6. Truong, V. D., Dang, V. H. N., Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 18(6), 353-369. DOI: 10.1080/10253866.2015.110815

7. Truong, V. D., Hall, C. M. (2017). Corporate social marketing in tourism: To sleep or not to sleep with the enemy? Journal of Sustainable Tourism, 25(7), 884-902.

8. Truong, V. D., & Rundle-Thiele, S. (2017). Macro-social marketing programs in Vietnam: Outcomes, challenges, and implications. Journal of Macro-marketing, 37(4), 409-425.

9. Truong, V. D., Slabbert, E., & Nguyen, V. M. (2016). Poverty in tourist paradise? A review of pro-poor tourism in South and Southeast Asia. In C. M. Hall & S. Page (Eds.), The Routledge Handbook of Tourism in Asia. London: Routledge. (in press; Chapter in Book).

10. Truong, V. D., & Le, T. A. (2016). The evolution of tourism policy in Vietnam, 1960-2015. In C. M. Hall & S. Page (Eds.), The Routledge Handbook of Tourism in Asia. London: Routledge. (in press; Chapter in Book).

11. Truong, V. D., Dang, V. H. N., Hall, C. M., & Dam, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5(4), 357-376.

12. Truong, V. D., & Hall, C. M. (2015). Exploring the poverty reduction potential of social marketing in tourism development. Australian Journal of Southeast Asia Studies, 8(2), 1-21.

13. Truong, V. D. (2015). The community-based tourism training exchange project in Sapa, Vietnam. In Vignati, F., Hawkins, D., & Prideaux, B. (Eds.), Sustainable Tourism: Driving Prosperity in Emerging and Fast Growing Economies. Netherlands: SNV/Ford Foundation (in press; Case study in Book).

14. Truong, V. D. (2014). Pro-poor Tourism: Looking backward as we move forward. Tourism Planning & Development, 11 (2).

15. Truong, V. D. (2014). Social marketing: A systematic review of research 1998-2012. Social Marketing Quarterly, 20 (1).

16. Truong, V. D., Hall, C. M., & Garry, T. (2014). Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam. Journal of Sustainable Tourism, 22(7).

17. Truong, V. D. (2014). Social marketing as the subject of doctoral dissertations. Social Marketing Quarterly, 20 (1).

18. Dang, V. H. N. (2013). Marketing assessment on medicinal and aromatic plants. TRAFFIC Southeast Asia.

19. Truong, V. D. (2013). Heritage tourism in Southeast Asia, edited by Michael Mitchcock, Victor King, and Michael Parnell. Journal of Sustainable Tourism, 22(7). doi: 10.1080/09669582.823728.

20. Truong, V. D. (2013). Tourism policy development in Vietnam: A pro-poor perspective. Journal of Policy Research in Tourism Leisure and Events, 5(1): 28-48.

21. Truong, V. D., & Hall, C. M. (2013). Social marketing in tourism: What is the evidence? Social Marketing Quarterly, 19(2).

22. Truong, V. D. (2011). A review of "Tourism in Southeast Asia: Challenges and new directions". Journal of Sustainable Tourism, 19(6), 792-795. doi: 10.1080/09669582. 2010.542648.

23. Truong, V. D. (2011). A review of "Taking responsibility for tourism". Journal of Sustainable Tourism, 1. doi: 10.1080/09669582.2010.623854.




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