Welcome to Social Marketing Initiatives!

We are a group of researchers working on social marketing, wildlife trade, consumer behaviours, and zoonosis transmission risks. We provide quality insights to policy-making and optimally-designed behavior modification strategies to reduce demand for illegal and unsustainable wildlife products and prevent future epidemic and pandemic outbreaks.

Our research on rhino horn trade and consumers has been featured in "Rhino Dollars" (ARTE France), an Award-Winning TV Documentary at Deauville Film Festival 2019:

https://boutique.arte.tv/detail/rhino_dollars

BBC podcast https://www.bbc.co.uk/programmes/p07bt3bq

Our new publications

Dang, V. H. N. (2021). When cheap talk is not that cheap - interviewing the super-rich about illegal wildlife consumption. International Journal of Social Research Methodology, 1-6. DOI: 10.1080/13645579.2021.1904117

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature, 2(4), 923-939. DOI: 10.1002/pan3.10121

Dang, V. H. N., & Nielsen, M. R. (2020). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 26(4), 1-11. DOI: 10.1080/10871209.2020.1818896.

Truong, V. D., Liu, X., & Yu, J. (2020). Mixed methods research in tourism and hospitality journals. International Journal of Contemporary Hospitality Management, 32(4), 1564-1579.