Its Saul Good

Welcome to Social Marketing Initiatives!

We are a group of researchers studying social marketing, illegal wildlife trade, zoonotic disease transmission and pandemics, consumer behavior and Asian consumerism. We provide quality insights to policy-making and optimally-designed behavior modification strategies to reduce demand for illegal wildlife products and prevent future epidemic and pandemic outbreaks.

Our studies on rhino horn trade and consumption have been incorporated into "Rhino Dollars" (ARTE France), an Award-Winning Documentary at Deauville Film Festival 2019:

BBC podcast


Our selected publications

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature. DOI: 10.1002/pan3.10121

Dang, V. H. N., & Nielsen, M. R. (2020). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 26(4). DOI: 10.1080/10871209.2020.1818896.

Dang, V. H. N., Nielsen, M. R. (2018). Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 417-432. DOI: 10.1080/10871209.2018.1449038.

Truong, V. D., & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In book: Formative research in social marketing, Edition: 1, Chapter: 3, Publisher: Springer, Editors: Kubacki Krzysztof & Sharon Rundle-Thiele. DOI: 10.1007/978-981-19-1829-9_11

Truong, V. D., Dang, V. H. N., & Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4): 353-369. DOI:10.1080/10253866.2015.1108915.

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dong, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5(4), 357-376. DOI: 10.1108/jsocm-04-2014-0025











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